Curated, place-based contests that drive real foot traffic, generate earned media, and turn passive audiences into people who actually go somewhere — because someone they trust told them where and why.
Every Edit works in any browser — no app, no download. Open one and see what participants experience.
Emmy-winning artist and LA native Gary Baseman curates the places that shaped his creative life — from childhood haunts to the galleries that define the city's art scene.
Open Edit →The galleries where fine art and subculture never fully separated — from blue-chip spaces to the lowbrow and pop surrealism institutions that made LA's scene unlike anywhere else.
Open Edit →Every major movement in American architecture from the 1890s to the present — Arts and Crafts, Art Deco, Brutalism, Deconstructivism — all within a single metro.
Open Edit →Significant private homes visible from the street — Neutra, Schindler, Wright, Gehry, and more. A tour through the history of how LA lives.
Open Edit →The second volume — spanning mid-century modernism through contemporary parametric design. The full set covers over a century of residential architecture.
Open Edit →The roads locals actually love — Angeles Crest, Mulholland, and the stretches of PCH that remind you why people move here. Uniquely LA, uniquely Overlook.
Open Edit →Beyond Griffith and Runyon — the parks, gardens, and green spaces that make LA one of the great outdoor cities, if you know where to look.
Open Edit →An Edit is a curated set of 8–15 places, assembled by a credible local voice — an artist, chef, critic, or institution. We build it, you distribute it, people go.
Send us 8–15 spots: parks, restaurants, galleries, shops — whatever defines your neighborhood or theme. A mix of place types works best. We handle the rest of the data.
A known local expert writes 25–50 words per place and a short intro — in their own voice, with a real perspective. Editorial control stays with the curator, always. No pay-to-play.
We create a beautiful interactive map with place descriptions, verified check-ins, and a contest mechanic — all in a browser. No app download. Shared as a link or QR code.
Launch on a Friday. Run for 10–17 days. You push the link via email + social — email converts 2–3× better, social unlocks second-order reach. People visit, check in, compete, and share.
After the contest ends, the Edit stays live — a permanent, shareable guide to the places that matter. Keep promoting it. Run another contest whenever you want.
The list: 8–15 places — links, addresses, Google pins, whatever you have. We recommend a mix: food, shops, parks, culture.
The voice: A short intro (50–100 words) and a line per place (25–50 words) from someone people trust. Think neighborhood expert, not marketing copy.
The distribution: Your social channels and email lists. This is the most important input — we build the experience; you bring the people.
The prizes: Meaningful, not gimmicky. Unique experiences outperform cash or discounts. Think: gallery opening access, a piece of art, a table at the impossible restaurant. We'll help you brainstorm.
Everyone has places they've been meaning to visit. They save the list. They forget it. A contest changes that: a defined window creates urgency, a prize creates motivation, social proof creates momentum. Without a contest, you have content. With one, you have an event.
Participating is really fun — and a fantastic way for you as a leader to highlight and promote your neighborhood, district, or brand. Run as many as you want, with different themes and audiences, different prizes and curators. Each one is a fresh reason to engage.
The sweet spot for completability. A mix of place types — parks, food, culture, shops — keeps it interesting and walkable.
Friday start, Sunday end. Two to three weekends. Creates urgency while giving people enough Saturdays to complete the set.
A recognized expert with a real perspective on the places. The authenticity is what makes people want to participate — and share.
Email converts at 2–3× the rate of social. Social unlocks algorithmic reach and earned media. You want both.
Unique experiences outperform cash. Gallery access, a piece of art, the impossible dinner reservation. Meaningful, not discounts.
Works in any browser. Shared as a link or QR code. Zero friction to start, zero downloads required.
Every Edit has two lives — and the second one is free.
10–17 day window. Prizes. Urgency. Social sharing. Verified check-ins. Press coverage. This is the event.
Contest ends. The Edit lives on. People still use it, share it, and discover the neighborhood through it — permanently.
Different theme. Different curator. Different audience. Different prizes. Stack Edits over time to build a library for your district.
Give your audience a reason to explore priority corridors, emerging neighborhoods, or undervisited assets — not because you told them to, but because someone they admire curated the experience. Run seasonal Edits tied to restaurant weeks, gallery walks, or district campaigns. Use verified visit data in grant applications and board reports.
Launch an Edit tied to a premiere, release, or tour stop. A TV show curates locations from its world. An artist curates places that inspired an album. Fans don't just watch — they go. The Edit turns passive viewership into physical engagement with your IP, with verified data to measure real-world activation.
Restaurant groups, fitness brands, and lifestyle companies with concentrated customer lists can run Edits to give their audience a shared real-world experience — and identify which users are the most engaged advocates on the ground.
Councilmembers, community organizations, neighborhood associations — anyone who wants to highlight local businesses and cultural assets. Participating is fun, and it is a powerful way to drive foot traffic to the places that define a neighborhood.
An Edit needs a curator (the trusted voice who picks the places) and a distributor (the organization with reach). These can be the same person or separate partners.
| Scenario | Curator | Distributor |
|---|---|---|
| Tastemaker with large audience | Same person | Same person |
| Tastemaker + org partnership | Provides taste + social buzz | Brand, BID, or DMO provides email reach + prize |
| DMO/BID activating a district | DMO selects a credible local voice | DMO distributes to own list |
| Entertainment campaign | Talent or cultural partner curates | Studio/label promotes to fan base |
The curator retains full editorial control over locations regardless of who distributes. Sponsors do not place locations on the Edit. The authenticity of the curation is what makes people want to participate — and tell their friends.
Participants opt in and voluntarily check in at each location. After the Edit, every partner receives an engagement report. No other channel delivers this.
Who enrolled and when
Which places drive the most visits
How people moved through the Edit
How many finished the full set
Let's talk about what an Edit looks like for your market, your audience, and your goals.
See what's live now: 7 Edits across art, architecture, driving, and parks