Overlook Edits help professional sports teams turn the neighborhood around the stadium into a reason to show up early, stay late, and come back next week.
The real problem
Every club at this level runs the same math: spend on digital ads, social, grassroots outreach, and group sales to fill seats week after week. Some channels work. Some don't. But even when a campaign fills the stadium, the question that matters most goes unanswered: did that fan have a good enough time to buy another ticket?
The problem usually isn't awareness. It's everything around the game. A fan who doesn't know the neighborhood around your stadium is just visiting a building. The ones who discover the restaurants, the bars, the local spots — they're joining a community. That's the difference between one ticket and ten.
Introducing Overlook Edits
A curated, interactive map of places near your stadium — restaurants, bars, parks, local spots — that fans explore before and after the game, with verified check-ins at every stop.
Pick 5–8 spots that reflect your neighborhood and align with your sponsor relationships.
Opens in any browser. No download. Distribute via email, social, QR codes, your app — you control it.
GPS-confirmed, timestamped, sequenced, and tied back to your fan base.
How it works
Different fans want different game days. You build Edits for each.
Pick 5–8 places near the stadium that reflect each fan persona. We map them, add your branding, and publish them on Overlook — ready to share.
The Edit gives them a reason to arrive early, stay late, and spend money in the neighborhood — not just inside the stadium.
GPS-confirmed, timestamped, sequenced. See which fans went where, in what order, on which game days. No self-reporting, no honor system.
See which fans engaged, which stops were most popular, and which game days drove the most activity. Data your POS and ticketing system can't provide.
We handle: building the Edit, the check-in technology, the leaderboard, and the verified engagement report.
You handle: choosing the places and promoting through your existing channels — email, social, in-stadium signage. You control which businesses appear on the Edit, so it aligns with your existing sponsor and partner relationships.
Most clubs start with a single Edit for their next home stand. We build it with you in a week.
Season-long engagement
Sports fans are completionists. They collect bobbleheads, track stadiums visited, compete over who's been to the most games. An Edit contest taps directly into that behavior.
Run a "Complete the Season" challenge: fans who check-in at Edit stops across 5, 10, or 15 game days unlock rewards — signed merch, pregame field access, upgraded seats. Prizes that cost you nearly nothing and have enormous value to the fan. The leaderboard is visible. The competition is real. And every check-in is a fan who showed up to a game they might have skipped.
Fans post check-in photos tagged to your team — earned media your most engaged fans create for you. And you can see which fans are multi-game engagers, segmenting your CRM by real-world behavior, not just who opened an email.
A fan working toward completing a season-long leaderboard doesn't let their tickets go unused on a random Tuesday. The Edit builds fandom that operates independently of results on the field.
It works for your existing fans too. Include the Edit in your season ticket holder welcome kit. Give group sales buyers a pre-game itinerary they can share with their party before anyone arrives.
New revenue
You already sell in-stadium sponsorships — signage, naming rights, PA reads. An Edit lets you sell out-of-stadium sponsorships backed by something no other channel provides: verified proof that your fans walked through a local business's door.
It's also the community story your club already tells: that your team makes the neighborhood better on game days. Now you can prove it.
We'll walk you through how an Edit works, what the data looks like, and how to scope a pilot for your next home stand. Edits work best for clubs in walkable stadium districts — we'll help you assess whether your neighborhood has the right mix of stops. One conversation, no commitment.
Schedule a conversation →