The Broad
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What's happening
Yoko Ono, the visionary artist, musician, and activist, will be celebrated at The Broad in her first solo museum exhibition in Southern California, organized in collaboration with Tate Modern, London. Visitors will be invited to directly participate in many of Ono’s works that transform simple acts into expressions of peace and connection.
What's the vibe
The atmosphere here is one of hushed reverence for contemporary art, with a palpable sense of discovery as you navigate its meticulously curated spaces. It feels less like a traditional museum and more like an architectural statement, a $140 million vessel for influential post-war works.ambiance
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About
Philanthropists Eli and Edythe Broad founded this institution with a groundbreaking free general admission policy, making their vast collection of post-war and contemporary art accessible to all. Its striking architecture houses works by influential artists like Basquiat and Warhol.story